Sunday 1 September 2013

For my project I have decided to address the difficulties that arthritis sufferers face with certain packages. Beyond difficulty and pain, sufferers may also feel a sense of helplessness and a loss of independence. The product I have decided to redesign is a 3 litre juice bottle. I have specified the 3 litre juice bottle because a lot of arthritis sufferers have difficulties accessing this product. The problems I found with the existing product are; the twist cap can be difficult to open, the seal too difficult to peel and the size of the bottle can make it awkward to handle. These can be a problem for arthritis sufferers because of their limited grip strength and the limited range of motion in their hands. The research I have undertaken outlined many difficulties a sufferer can come by through opening and using a 3 litre juice bottle.

My redesign addresses all the problems I have found with the existing product and will make it easier to not only open the product, but also use and handle the product. The many features I have included are simple, yet effective solutions with the problems sufferers face.

Firstly, to address the problem of twisting a cap, I have featured a flip-top. The flip-top is an easy-to-open design that will make it easier for arthritis sufferers to open and close the bottle. I have included a larger than average tab for better leverage, so less force is required in opening the flip-top.

Secondly, to address the problem of peeling a seal, I have included a self-piercing mechanism into the cap design. This completely eliminates the need for the sufferer to fiddle around with the tiny tab that is on most juice bottles. One full twist of the cap will pierce the seal.

Thirdly, to address the issue with the size of the bottle, I have designed the bottle to not only have a handle, but to also have an area that seems obvious the user should put their hand there to support the bottle when pouring. This solution will make it easier for the sufferer to handle and pour the bottle.


In conclusion, my design of a 3 litre juice bottle features the simplest, yet innovative solutions that are needed to help the sufferer as much as possible so that they can gain the confidence and independence in using a 3 litre juice bottle, without the pain of arthritis to get in the way. 





6 comments:

  1. The practicality and innovation are visible within the design of the juice bottle. It doesn't compromise the aesthetics and function. It gives a good support in terms of handling it. I think a you can play a little bit more with the graphics but the typographic element looks cool.

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  2. Very interesting design of a existing and readily used product. Communication is very well presented, renders are clear, precise and easy to understand. The contours on the front of the bottle are both aesthetically pleasing and offer a positive solution to the problem that faces arthritic consumers. It would be good to consider a textured pattern on the contour and cap , as it would add a more tactile and visual guide to assist the consumer.

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  3. The shape of the overall bottle is great, very aesthetically pleasing, your posters clearly communicate the function and mechanism. However my concern is that the handle may be a bit too thin, when the bottle is full it could be a little too heavy for the user to hold. So maybe just make it a little thicker but overall a very interesting product. Particularly love the name!

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  4. Great label and brand image with really nice renders. The end result and design looks well thought out and covers the breif neatly with clear communication of the problem and the solution you designed around. However with the handle as it is a large juice bottle, maybe more emphasis on suggesting where the second hand would go while pouring besides from the handle.

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  5. I like the idea of the self piercing mechanism for the cap and the form is quite friendly and flowing. A suggestion I might add would be to add some internal curvature around the top of the handle where the user slips their hand into. Nice work Musa!

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  6. The shape of the overall bottle is great, very aesthetically pleasing, your posters clearly communicate the function and mechanism. However my concern is that the handle may be a bit too thin, when the bottle is full it could be a little too heavy for the user to hold. So maybe just make it a little thicker but overall a very interesting product. Particularly love the name!


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